# Event Details - **Event Name**: Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast - **Event Start and End Date**: Mon, 23 Mar, 2026 at 09:00 am – Wed, 26 Aug, 2026 at 05:00 pm (+10:00) - **Event Description**: Take control of your digital ad strategy—learn how to create, measure, and scale campaigns across multiple platforms with confidence.About this EventBring your team and save:1. Groups of three or more receive a 10% discount2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.Duration: 1 Full Day (8 Hours)Delivery Mode: Classroom (In-Person)Language: EnglishCredits: 8 PDUs / Training HoursCertification: Course Completion CertificateRefreshments: Lunch, Snacks and beverages will be provided during the sessionCourse Overview:The Media Planning for Digital Marketing course is designed to help you create effective, budget-efficient, and data-driven media strategies for advertising across today’s top digital platforms. Learn how to target the right audience, allocate budgets smartly, choose the most impactful channels, and measure performance to maximize reach, engagement, and ROI.Learning Objectives:By the end of this course, you will:Understand the full media planning lifecycle for digital campaignsIdentify and analyze target audience segmentsAllocate budgets effectively across platforms and campaignsShape media strategies based on goals and KPIsCreate a structured digital media plan aligned with business outcomesOptimize ongoing ad campaigns for better performance and ROITarget Audience:Marketing strategists, media planners, advertisers, and business owners.Why is it the Right Fit for You?This course gives you the keys to building impactful digital ad campaigns, through a blend of strategy and data-driven decision-making. It demystifies cross-platform planning across popular channels like Google, Meta, and LinkedIn, ensuring you're up to date with current industry trends. You’ll learn techniques for smarter budget allocation and optimization that deliver tangible business results. Our expert trainers guide you through practical examples and frameworks so you leave ready to craft high-performing media plans of your own.©2025 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.Looking to enhance your team's digital media planning skills?We offer customizable in-house training designed to fit your organization's industry, campaign goals, or media budget. Want to equip your team with strategic thinking to boost campaign ROI? Let us create a tailor-made learning experience aligned with your business needs.📧 Contact us today to schedule a customized in-house, face-to-face session:eventbrite@mgaussie.com https://cdn-az.allevents.in/events1/banners/3f001fe0-f9f2-11f0-953c-0b4fd2fcffda-rimg-w983-h740-dc497aa8-gmir.jpg https://cdn-az.allevents.in/events4/banners/3f26e1c0-f9f2-11f0-9306-7b2d5c3f25d3-rimg-w983-h740-dcd6d1c3-gmir.jpg https://cdn-az.allevents.in/events4/banners/3f4713f0-f9f2-11f0-953c-0b4fd2fcffda-rimg-w1200-h678-dcffffff-gmir.jpg https://cdn-az.allevents.in/events6/banners/3f6f8380-f9f2-11f0-9306-7b2d5c3f25d3-rimg-w983-h740-dc91938d-gmir.jpg https://cdn-az.allevents.in/events4/banners/3f92ea00-f9f2-11f0-9306-7b2d5c3f25d3-rimg-w789-h740-dcc5bba5-gmir.jpg https://cdn-az.allevents.in/events10/banners/40e42220-f9f2-11f0-9306-7b2d5c3f25d3-rimg-w1200-h700-dcffffff-gmir.jpg AgendaModule 1: Introduction to Digital Media PlanningInfo: • What is media planning? • Traditional vs digital media • Key components of a media plan • ActivityModule 2: Audience Research & TargetingInfo: • Defining your target audience • Using tools for digital audience insights • Segmenting by demography, interest, and behavior • ActivityModule 3: Setting Campaign Goals & KPIsInfo: • Aligning media plans with business objectives • Different campaign types and their goals • Selecting and tracking key performance indicators (KPIs) • Case StudyModule 4: Budgeting & Media Mix AllocationInfo: • Allocating budgets across platforms • Working with CPM, CPC, CPA models • Balancing short-term vs long-term campaigns • ActivityModule 5: Platform Selection StrategiesInfo: • Choosing Google Ads, Meta Ads, LinkedIn, and more • Pros and cons of each platform • Creating cross-platform strategies • ActivityModule 6: Creative & Messaging IntegrationInfo: • Matching creatives with target segments • Best practices for visuals and copy • A/B testing for messaging optimization • ActivityModule 7: Campaign Execution & OptimizationInfo: • Setting up campaigns and tracking • Real-time optimization techniques • Using data for performance improvements • Case StudyModule 8: Creating a Media PlanInfo: • Building a comprehensive digital media plan • Presenting and defending your strategy • Review and feedback • Activity - **Event URL**: https://allevents.in/surfers-paradise/media-planning-for-digital-marketing-1-day-workshop-|-gold-coast/100001981285282615 - **Event Categories**: workshops, digital-marketing, performances, entertainment - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 619.67, max: 847.33, currency: AUD ## Event venue details - **city**: Surfers Paradise - **state**: QL - **country**: Australia - **location**: Regus Surfers Paradise - **lat**: -28.002083 - **long**: 153.4267577 - **full address**: Regus Surfers Paradise, 50 Cavill Avenue #Level 13, Surfers Paradise, Australia ## Event gallery - **Alt text**: Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast - **Image URL**: https://cdn-az.allevents.in/events3/banners/6ed2f6669fd2e992c90f5c96ab4ff55795e80944a822e88cf92682b415d4d605-rimg-w800-h602-dc2f2b31-gmir.jpg?v=1769347944 ## FAQs - **Q**: When and where is Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast being held? - **A:** Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast takes place on Mon, 23 Mar, 2026 at 09:00 am to Wed, 26 Aug, 2026 at 05:00 pm at Regus Surfers Paradise, 50 Cavill Avenue #Level 13, Surfers Paradise, Australia. - **Q**: How much do tickets cost for Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast? - **A:** Ticket prices for Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast range from AUD 620 to AUD 847 depending on the ticket type. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGroup Registration FeeAUD 620 + AUD 36 feeAvailableEarly Bird FeeAUD 689 + AUD 40 feeAvailableStandard FeeAUD 847 + AUD 48 feeAvailable - **Q**: Who is organizing Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast? - **A:** Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast is organized by MG Aussie. - **Q**: Who is this event for? Is it right for me? - **A:** Media Planning for Digital Marketing: 1-Day Workshop | Gold Coast is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Surfers Paradise, this event is thoughtfully curated to deliver a standout experience worth every moment. 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